Linkbuilder

Claspo.io is a global B2B MarTech SaaS platform that provides a versatile widget builder with over 1000 templates and a fully customizable drag-and-drop editor. We empower marketers and business owners to create custom on-brand website widgets, including email and promotional popups, forms, informers, and more. Our customers benefit from enhancing their CMS or ESP capabilities. 

We are dedicated to empowering marketing for exceptional web experience.

We are looking for a result-oriented and experienced Link Builder to boost our SEO initiatives and attract new active users from organic search, LLM and social channels. The ideal candidate will focus on expanding our presence in Martech sites & communities like Reddit, Quora, WordPress, Shopify, Mailchimp, HubSpot, and others. The candidate should be capable of quickly understanding our product, target audience, and their needs and motivations.

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Key Responsibilities:

• 1–3 years of hands-on link building with consistent output.
• Fluent written English (B2+) for personalized outreach.
• Confident with guest posts, link insertions, resource pages; basic digital PR is a plus.
• Basic in LLM Optimization.
• Proficient in Ahrefs and Google Search Console; email-finding/outreach tools (Hunter/Snov, etc.).
• Strong domain vetting: relevance, traffic/geo, authority (DR), spam signals, indexation.
• Understand anchor strategy and on-page basics; can prepare clear content briefs.
• Solid CRM/Sheets skills; track costs and KPIs accurately.
• Clean, persuasive email copywriting and follow-up discipline.
• Analytical mindset: A/B test subjects/templates/cadences; read reply/placement/idx metrics.
• Excellent time management and ownership; can run multiple campaigns in parallel.
• Strong work ethic, hardworking and reliable
• Ability to work efficiently and proactively in a fast-paced environment
• Highly responsive and detail-oriented

Will be beneficial:

• 1+ years of experience in a product company
• mentoring juniors.
• basic HTML/CMS posting.
• GSheets formulas.

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• Deliver 30–60 live links/month (guest posts, link insertions, resource pages, partnerships).
• Own end-to-end outreach: prospect, vet contacts, personalize emails, follow-ups, negotiate terms.
• Qualify domains (topic fit, traffic/geo, authority, spam signals, indexation).
• Align target URLs and anchor plan with the SEO lead; prepare briefs for content/design when needed.
• Build and maintain relationships with webmasters/partners; grow a vetted publisher list.
• QA every placement: relevance, correct anchor/URL, proper link attribute, placement quality, indexation.
• Monitor and fix issues (edits, replacements, removals); handle refunds where applicable.
• Keep CRM/tracker clean: funnel stages, costs, DR, geo mix; report weekly/monthly KPIs (reply rate, placement rate, CPL).
• Improve process via A/B tests of subjects/templates/cadences; light automation (Ahrefs, GSC, Hunter/Snov, Sheets/CRM).
• Collaborate with SEO, content, and finance; mentor Juniors when required.